Creative Niche

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Be the first to review!

Oakville, ON

Creative Niche

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Be the first to review!

Oakville, ON

Email Marketing Manager

Oakville, Ontario (view on map)

Posted 19 days ago

Job Description

We are seeking an Email Marketing Manager to join our retail client on a full-time, permanent basis. You will be responsible for developing and executing effective email marketing campaigns to engage our client's audience, drive conversions, and enhance brand loyalty. You will play a crucial role in optimizing our client's email marketing strategies, managing their email database, and analyzing campaign performance to continuously improve results.

Key Responsibilities:

• Develop and implement comprehensive email marketing strategies to achieve company goals and objectives.
• Create compelling and targeted email campaigns, including promotional emails, newsletters, drip campaigns, and automated workflows.
• Manage the end-to-end process of email campaign execution, from conceptualization and content creation to deployment and performance analysis.
• Utilize their email marketing platform, Klavijio, to build and segment email lists, personalize content, and schedule campaigns.
• Collaborate with cross-functional teams, including design, content, and product teams, to ensure alignment of email marketing initiatives with overall marketing objectives and brand messaging.
• Conduct A/B testing and optimization experiments to improve email performance metrics such as open rates, click-through rates, and conversion rates.
• Monitor email deliverability, spam complaints, and unsubscribe rates, implementing best practices to maintain a healthy email list and comply with relevant regulations (e.g., CASL, DMARC, etc.).
• Stay informed about industry trends, best practices, and emerging technologies in email marketing, and proactively recommend innovative strategies to enhance campaign effectiveness.
• Generate reports and analyze key metrics to track the success of email marketing efforts, providing insights and recommendations for future optimization.
• Stay up-to-date with developments in email marketing tools, technologies, and regulations, ensuring compliance and optimal use of available resources.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3+ years of proven experience in email marketing, with a track record of developing and executing successful campaigns.
• Proficiency in email marketing platforms, preferably Klavijo.
• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability optimization.
• Excellent copywriting and editing skills, with the ability to craft compelling and engaging email content.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Detail-oriented with strong project management skills, able to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Knowledge of relevant regulations and compliance requirements (e.g., CASL, DMARC, etc.) governing email marketing practices.
• Creative thinker with a passion for innovation and continuous improvement in email marketing strategies.